Building things people can depend on.

We make our own products and run them ourselves. Two are live today: whimzzz and Trynerz.

01

Every product starts as a blob.

An idea with no edges yet. Hence the name. We give it time at this stage, because the shape we commit to is the one we have to keep running.

02

Then it gets a shape.

whimzzz reads a child a storybook made for them. Trynerz tracks a coach's session packs from the gym floor.

whimzzz

A parent describes their child. whimzzz writes, illustrates and narrates a calming storybook for that child, for that night.

About whimzzz →

Trynerz

Log a session against a client's paid pack in under ten seconds, one-handed, on the gym floor.

About Trynerz →

03

Then we keep it running.

We build, run and answer for every product ourselves.

  1. We build it and we run it

    We do the design, the code, the servers and the support ourselves, so there is no agency in between and no one else to point at when something breaks.

  2. When it breaks, it says so

    A product that hits a problem tells you what went wrong and offers a way back. It does not pretend something worked when it did not.

  3. The work starts after launch

    People depend on a product long after its first day, so that is where our time goes: keeping it running and fixing what breaks.

04

Two people run it.

Indika Adikari, black-and-white studio portrait

Indika Adikari

Director

Danushka Adikari, black-and-white studio portrait

Danushka Adikari

Chief Architect & Strategist

Meet the people →